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Innovation

Innovation has been the lifeblood of Valvoline’s success and that spirit remains integral to each new initiative we undertake.

FLEET ADVANTAGE

Our fleet customers recognize their vehicles are one of many moving parts that keeps their business powering forward. With VIOC’s Fleet Advantage℠ program, our team of dedicated Fleet Advisors partner with businesses nationwide to save them time and take the hassle out of fleet maintenance. Tools such as our profit calculator help customers understand how to boost their bottom line by saving time in-bay. With our flexible billing options, 1700+ participating U.S. locations*, and broad service offerings, we strive to keep fleet vehicles in the best position for success.

In 2023, we re-imagined the fleet business segment and launched our new program name, Fleet Advantage, tailored to connect with businesses who rely on their vehicles, and their unique maintenance needs.


“Over the years we have found Valvoline to be an exceptional company to work with. They have convenient locations around the Franklin County area, saving time so that literally hundreds of Columbus Police vehicles can stay in their respective patrol areas. Utilizing their services also has the added benefit of allowing our technicians to stay focused on major repairs instead of routine maintenance. Valvoline has consistently been quick to respond to any concerns or issues.”

– Deryl L. Seward, Fleet Management Division, City of Columbus, Ohio

*At this time, the Fleet Advantage program is only available in the United States.

CUSTOMER EXPERIENCE

Through our extensive consumer research, we understand that servicing one’s automobile can be an emotional and nerve-racking experience for many. At VIOC, we are systematically removing the anxiety, distrust, and inconvenience that once permeated the market. We consider it our mission to turn these consumer preconceptions upside down.

With 25 million oil changes performed for customers in 2023, VIOC’s “Service you can see. Experts you can trust.℠” tagline continues to reflect an enduring service experience we have cultivated over time, and, more notably, it emanates directly from our customer feedback. This is what helps distinguish VIOC from the competition —a repeatable process, regardless of location, that ensures transparency, speed, and automotive service expertise with a smile.

We continue to analyze and assess data we’ve collected from the more than 900,000 VIOC post-visit surveys we conducted in 2023 to inform our approach to customer service and the training our team members receive. This helps ensure that any service issues are quickly addressed to maintain high levels of customer satisfaction. Valvoline also utilizes its digital infrastructure and technology to interact with customers more efficiently, driving customer engagement, acquisition and retention, and consistent service experience.

With more than 1,850 locations, there’s usually a VIOC conveniently located in our customers’ neighborhoods, removing distance as a barrier for many to receive preventive automotive maintenance service. We offer full-service oil changes from certified technicians in 15 minutes, including a free 18-point maintenance check, all while customers remain in their cars. We also offer a wide range of preventive maintenance services to keep vehicles running smoothly— on average, customers save up to 30%–50% on non-oil change services over the dealer*—including tire rotations, cabin air filter replacement, batteries and more. And our customers never need an appointment to discover why we consistently rate 4.6 out of 5 stars**.

*Based on a 2022 survey of Ford, Chevrolet, Honda, Nissan, Hyundai, Jeep, Kia, and Lexus dealership national average pricing. Average savings on air conditioning recharge, automatic transmission fluid exchange, battery replacement, cabin air filter, differential, fuel system cleaning services, radiator fluid exchange and serpentine belt ranges from 30% to 50%. Excludes special offers and discounts.
**Based on a survey of over 900,000 Valvoline Instant Oil Change customers annually.
***Applies only to accessible/applicable items at participating locations.18-point maintenance check does not measure or capture any information related to customers’ tire tread depth. Any results should not be understood to warrant or represent the tread depth on customers’ tires.

DON’T JUST TAKE OUR WORD FOR IT

“The professionalism and friendliness and seeing the diversity of the staff was refreshing.” – Long Beach Customer

“I’ll always come here for any service they will provide. They’re always so smart and helpful. And it’s GREAT to see so many women employees here. As a woman who’s not too car savvy it makes me happy to see. Keep it up Valvoline!” – Greenwood Customer

“I’m very satisfied because the family of Valvoline makes you feel like you belong. Most companies make you feel uncomfortable, but you guys are family.” – Bakersfield Customer

"I've been coming to this location for about a year now and one thing I can say is there is always good customer service. Everything runs smooth and is straight forward, it makes life easier especially if you're a woman because it's easy to get taken advantage of in the auto industry. I love the diversity of the staff and that it is inclusive to POC and women." – Riverside Customer

Learn more in our 2023 CSR report

View Report

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